Logan Alexandra Waters

Role: Lead designer
Concepting, illustration, typesetting
Client: Contently w/ J.P. Morgan Chase

Role: Lead Designer
Logo design & campaign branding.
Weekly social media posts and digital assets.
Client: Comcast Xfinity
 

About the Campaign: Throughout the NFL season Comcast and CBS teamed up to launch the content series, Boomer Between The Games, Powered by XFINITY! The teams at CBS, Comcast and Mediavest came together to bring football fans in the northeast an incredible piece of weekly content featuring Boomer Esiason. 

Role: Lead Designer
Concepting, creation, templating, production
Client: Wendy's

About the Campaign: The 2016 FruiTea Chillers sampling truck made 56 total appearances covering 16 counties in the New York markets, the truck distributed a total of 48,415 samples.

Role: Designer
Full branding, logo design, weekly newsletters, packaging and collateral.

Client: Simply Dinner, Personal Chef & Catering Services

Role: Lead Designer
 

Client: CBS Radio

More Info: Designed and assisted with print production for several ads that appeared on the inside cover of Billboard magazine.

Role: Lead Designer
Logo design, campaign branding, weekly newsletters
Client: Delta Airlines

About the Campaign: CBS Altitude Group and CBS Local Digital Media partnered with Digitas to produce a custom video content series that featured top college basketball coaches to talk about seizing opportunity both on and off the basketball court. Guiding Greatness also employed a ‘full court press’ of digital creative (you knew the basketball wordplay was inevitable) driving to a dedicated digital hub.

Identity design for Bob's diner, a destination celebrating it's 75th anniversary.

Branding included coffee mugs, menu cover, outdoor signage.

Role: Lead Designer
Concepting, creation, templating, production
Client: Wendy's

About the Campaign: The 2015 FruiTea Chillers sampling truck made 56 total appearances covering 14 counties in the New York DMA, the truck distributed a total of 45,000 samples.

Role: Lead Designer
Digital assets, local print media, billboard design, weekly newsletters
Client: Truvia

About the Campaign: In conjunction with the launch of Truvia the CBS Altitude Group teamed up with the company to spread the word about this revolutionary new product. Billboards were installed, samples were distributed and radio spots were produced to run across several markets. The campaign was a huge success, yielding upwards of 28+ million impressions.

Role: Lead Designer
Design, production, printing, overseeing installation
Client: The Boston Bruins

About the Campaign: In my time within the TD Garden organization I was able to work on a multitude of projects. This assignment spanned many different media outlets. The imagery I created could be seen on the Boston Bruins homepage, within local print media, as well as the subway station within TD Garden and the large billboard that graces the outside of the TD Garden building in bustling downtown Boston.

Role: Lead Designer
Concepting, illustration, typesetting
Client: J.P.Morgan Chase

Role: Lead Designer
Design of all campaign graphics pre-sale and post-sale. This is a selection of slides from the business presentation pitched to the Coca-Cola team.
Client: Coca-Cola

About the Campaign: In 15 key markets across the country, CBS Radio staff and locals are sharing their stories of unsung holiday heroes in :30 second messages. Each week the messaging is refreshed with 3 new stories coming out of each city.

About this Project:

Serving as my Senior thesis, I reimagined how an iconic and recognizable brand could connect with its customers on a more personal scale.

In 2009 New York's Fashion Week moved from its iconic position in Bryant Park to Lincoln Center. I created a campaign to spread awareness to the NY locals and fashionistas alike. Starbucks cups have become a symbol-their well known red cup season is proof of that. What better way to spread the word than through a collaboration between Starbucks and the participating fashion designers? The cups would be rolled out in the weeks leading up to the shows and continue through the end of NY Fashion week.

Campaign Elements: Limited Edition designer-specific cups, subway and bus posters, custom cup sleeves, specialty boxes for pastries

Role: Lead Designer
Pre-sale presentation design. This is a selection of slides presented to the Caviar team.
Client: Caviar

Role: Assisted Lead Designer
Arrangement of given assets, liaison between printer and management
Client: The Boston Bruins

Role: Lead designer
Template creation, overall design, print production

Client: TD Garden

About this Project: I lead the design and production of the ticket jacket for the 2009/2010 Bruins season. Distributed to all season ticket holders and box office ticket pick-ups.